Kiehl's parent L'oreal has emerged stronger in 2011. The market is dramatically driven by developing countries such as China, India and Brazil; Likewise, Kiehl's has recorded a sustained growth, it outperformed the skin care market four times. In 2012, Kiehl's will open 15 more stores across the UK.
Competitive factors
As a first pharmacy producing skin care products that use the most unique natural ingredients, Kiehl's developed a series of favorable products and possessed an outstanding pharmaceutical background. After the overwhelming sale of Rosa Arctica, a youth regenerating cream, it developed two additional products using rare "Resurrection Flower" from the lab. One is for the eye areas, and the other is for normal and oily skin. 
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