Even though Kiehl's products are available to customers internationally, it's a born and bred New Yorker. When it comes to globalization, Kiehl's still stays with its own promotion culture which is word-of-mouth awareness building, generous sampling and extrodinary customer service. Before Kiehl's come up its chain to a new country, it complete a concise consumer research. Only if the customers already knew some basic facts about Kiehl's, such as its origin in New York and its reliance on natural ingredients, did Kiehl's establish its new chain at that country.
//After sold to L' Oreal, Kiehl's has expanded its retailing stores into 37 countries.
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